On this episode of Ask a Responsive Fundraiser, Scott chats with Christine Robertson, Consulting Manager at NPact and expert in nonprofit CRM systems, to unpack the essential role that clean data, empowered teams, and thoughtful automation play in driving generosity.

Christine doesn’t just talk about data management; she shows how it can transform fundraising when done right.

Topics covered:

• Why maintaining your database is like cleaning your house—and how to tackle it one strategic step at a time

• How to shift database teams from “back office” to strategic fundraising partners

• Practical tips to build automation that saves time without sacrificing donor nuance

• How to build repeatable systems that support personalized donor journeys at scale

Learn more about Christine's work at NPACT or connect with her on LinkedIn.

Ready to deepen your donor relationships and drive meaningful results? Learn more about Virtuous and how responsive fundraising can help your team grow generosity.

EP 33: Building Clean, Connected, and Donor-Centric CRMs with Christine Robertson [Ask a Responsive Fundraiser]