In this conversation with EdUp Provost host Dr. Gregor Thuswaldner, Dr. Michael Lamb discusses the significance of character formation in leadership and education. He emphasizes that character is essential for building trust and relationships, which are fundamental to effective leadership. Dr. Lamb outlines the importance of integrating character education into academic institutions, highlighting various strategies for fostering character development among students. He also addresses the unique needs of diverse student populations, including undergraduates, graduates, and adult learners, and shares insights on measuring the success of character education programs. In this conversation, Michael Lamb discusses the importance of character development in education and leadership. He emphasizes that character is not fixed and can be developed throughout life. Lamb shares strategies for academic leaders, particularly provosts, to cultivate their character and lead by example. He addresses the cynicism surrounding leadership and the need for integrity and authenticity. Looking ahead, he expresses optimism about the future of character formation in higher education, especially in light of recent initiatives and the evolving landscape of education. Takeaways • Leadership is fundamentally relational, requiring trust and integrity. • Character education promotes the flourishing of students. • Exemplars of character can inspire students' development. • The moral ecology of a university shapes students' character. • Character education can enhance academic integrity and success.