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Canada has introduced new legislation to counter greenwashing, which is already in effect. The legislation, called Bill C-59, is a significant amendment to Canada's Competition Act and aims to address false or misleading environmental and social claims. The penalties for greenwashing can be severe, ranging up to $10 million or 3% of the company's global annual gross revenue. The legislation applies to every business operating in Canada, regardless of size or industry. Organizations can take steps to counter greenwashing, such as educating themselves, reviewing their communications, and using existing standards and certifications.

Takeaways

Canada has introduced new legislation, Bill C-59, to address greenwashing
The penalties for greenwashing can be severe, up to $10 million or 3% of global annual gross revenue
The legislation applies to all businesses operating in Canada
Organizations can counter greenwashing by educating themselves, reviewing their communications, and using existing standards and certifications

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36. What Canada’s new greenwashing legislation means for your business