You know we love data, especially when it comes to trends and beauty. Lucky for us, today’s guest is an expert in both. Kendall Becker is a journalist, stylist, host of The Curated Podcast, and is the fashion and beauty trends editor at Trendalytics, a trend forecasting agency. We asked Kendall how she determines what a trend is, how TikTok and social media have impacted trends, and the influencers and brands she thinks will be big in the near future. Plus, the Halloween costumes she predicts everyone will be wearing come October.

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