119: New Opportunities in Content Marketing

A lot has changed in content marketing over the last year. So much, in fact, that it brought the man who wrote the book on content marketing out of retirement to update his seminal work.

On today’s episode, Joe Pulizzi, Founder of The Tilt and author of Content Inc, joins me to talk about what content marketing looks like today.

Topics we covered:

- Why it was time to update his book

- Asking hard questions before diving into content marketing

- Focusing on one main content type on one channel

- The genesis of The Tilt

Pre-order Content Inc at content-inc.com and sign up for The Tilt at TheTilt.com.

To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.

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