Dive Club 🤿 Brad Frost - The new frontier of design systems
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Mar 21, 2024 
Brad Frost discusses the challenges of design systems at Big Medium and the future of DS. Topics include: building a universal design system, using AI in design systems, succeeding in an AI world, high leverage activities for DS designers, and communication between designers and engineers.
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Agency That Teaches Teams To Fish
- Brad Frost describes Big Medium as an agency/consultancy that helps organizations design at scale and teaches teams to fish.
- Much of the work focuses on people, process, design systems, and organizational culture rather than just delivering a product and leaving.
Adopt A Proactive Service Mindset
- Make the design system team proactively service-oriented and ask, "How can we help?".
- Embed designers in product reviews and engineers in workflows to build trust and reduce friction.
Pace Layers Need Deliberate Balance
- Different layers must move at different paces: product moves fast, design system infrastructure must move slower.
- Balance speed by using targeted pilot projects that validate components and human processes together.