We are excited to announce that Rory Sutherland, Vice Chairman, Ogilvy Group UK, in London, will be our guest on August 29, for the entire show. Rory has delivered several TED talks, along with many others, including our favorite, a Zeitgeist talk at Google. They are all incredibly thought-provoking, and rooted in behavioral, and Austrian, economics. In his spare time, Rory collect self aggrandizing job titles. He was president of the Direct Jury at Cannes in 2007, and was elected President of the Institute of Practitioners in Advertising in 2009 for two years, where his message was that advertising needed a better understanding of how humans work, not just how advertising works. Be sure to join us for what will be an exciting and exhilarating exchange of ideas.
The Soul of Enterprise: Business in the Transformation Economy by THRESHOLD