Welcome to Episode 84. If you're interested in the fast-changing world of generative AI, and how clients and agencies are using it, then you will love this conversation. Roy Murphy is the founder of Synthetic, an agency specialising in emerging technologies.

Roy shares with me:
- the main pain points that generative AI is solving for clients, and how he's currently advising his clients.
- what you need to know right now as an agency account manager about the AI industry
- how he thinks the AI landscape will evolve in the future
- and why agencies should be looking to partner with AI experts to help position themselves one step ahead of their clients.

There are not many people in the agency world who have such a deep understanding of emerging tech, so I was very lucky to grab his time. Please do get in touch with him if you're keen to discuss any aspect of what we covered.

If you'd like to talk to me about agency account management training, I've just updated my website to include three of the main courses that I run to help you retain and grow your existing client relationships. I'm also launching shortly a ‘managing difficult client conversations’ training. If you're an account manager and you'd like to be notified when this goes live, please sign up for my weekly newsletter, also via the website.
https://www.accountmanagementskills.com