Ep. 75: Doing It All: Marketing Graduate Programs with an In-House Team

Jaime Hunt sits down with Cristina Lopez Yakimenko, marketing director at Florida International University’s Chapman Graduate School of Business, to explore the advantages of managing enrollment marketing entirely in-house. Cristina shares how her small but mighty team generates millions in ad spend, executes content marketing strategies, and drives enrollment growth—all without the help of an external agency. She also reveals how leveraging AI, optimizing real-time data, and fostering close collaboration with recruiters has been a game-changer. If you're curious about bringing digital marketing in-house or simply want to optimize your current strategy, this episode is packed with actionable insights.

Guest Name: Cristina Lopez Yakimenko, Associate Director of Marketing & Analytics, Florida International University Chapman Graduate School of Business

Guest Social: https://www.linkedin.com/in/cristinaly/

Guest Bio: Cristina is a dynamic marketing leader and computer engineer with over a decade of experience in marketing, analytics, and web application development. As the Associate Director of Marketing & Analytics at the Chapman Graduate School of Business at Florida International University (FIU), she oversees the marketing strategy for more than 25 graduate programs, driving growth through data-driven, omnichannel campaigns.

With a background in web applications development, Cristina integrates technology with marketing to enhance user experience, optimize digital strategies, and streamline analytics. She is passionate about customer journeys, marketing research, and content creation, leveraging her expertise to create impactful marketing solutions.

Cristina holds a Master of Science in Marketing from Florida International University and a Bachelor's Degree in Computer Engineering from Technological University of Havana (CUJAE). Fluent in four languages, she brings a global perspective to her work, combining technical proficiency with strategic marketing leadership to elevate FIU’s graduate programs.

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Connect With Our Host:
Jaime Hunt
https://www.linkedin.com/in/jaimehunt/
https://twitter.com/JaimeHuntIMC

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Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! 

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