#104 - The Psychology of Tracking: How Habits Stick (and Fail)

“You can tell how good someone is at anything by the quality and quantity of the data they track.” – Alex Hormozi

In this episode, Daniel Marshall dives into why tracking is the foundation of growth across finances, business, health, and any area of your life that’s important to you.  

He opens up about his own routines - weekly business metrics, gym progress, and even his 2,268-day cold shower streak. And explains how measuring multiple data points creates more ways to win.

Key Takeaways:

• Don’t rely on one metric: Too many people judge their finances only by income or savings. Tracking multiple data points gives a clearer, more encouraging picture.
• What you track improves: Whether it’s sales, fitness, or personal growth, consistent tracking leads to consistent progress.
• Habits and psychology: Tracking habits as a percentage of the year (instead of just streaks) makes building positive change more sustainable and less discouraging after slip-ups.
• Your focus reveals your values: The areas you track are the areas you care about - and the areas you’ll get better at.
  

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