Fewer Americans plan to donate to political campaigns in 2024 compared to 2020, with only 26% intending to contribute. This shift highlights that a majority of Americans, 66%, have never donated to political campaigns. The generational gap is evident, with Gen Z and millennials more likely to donate than Gen Xers and baby boomers. Reasons for not donating include financial constraints, preference to spend money elsewhere, and belief that their donation won't make a difference.
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