121: The Challenges of Live Sports Marketing in a Pandemic

Out of every crisis comes opportunity.

When live sports came to a halt in March of last year, sports marketing agencies had to scramble to find new opportunities to bring value to their clients all while supporting a heavily impacted industry.

In today’s episode, Michael Neuman — Founder, EVP, & Managing Partner of Scout Sports and Entertainment — talks with me about driving innovation in chaotic times.

Topics we cover:

- Tracking lost client value and understanding changing fan behavior

- Pivoting to new opportunities

- The challenges of an agency leader in a vulnerable industry

- Changes that will remain moving forward

To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.

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