The 90th Percentile returns with Geoff and Matt diving into the topic of amateur collectibles and the new rules in the name, image and likeness environment. With Britt Ghiroli's recent article on The Athletic discussing Perfect Game's recent merchandising deal with Fanatics, it's a hot topic of discussion.

We discuss the economics of the merchandise industry, the history of amateur players signing merchandise agreements and its evolution over the last decade-plus. We also touch on the supply and demand of autographed merchandise.

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90th Percentile: Amateur Collectibles In The Age Of NIL