20% higher performance...that is the power of communication

In this episode Steve Coomber speaks to us about the power of communication and it's ability to move whole nations and indeed worlds.  Steve is a Media and Communications specialist who spent 12 years in the Cabinet Office working on national campaigns at the centre of government. delivering the communication agenda for many national projects.   He now works with clients to apply his skills and the art of communication to the global transformation agenda for business.  A powerful concept that came out of this episode for me, is that leaders find themselves in a position where they have been building something for a future that they used to know.  How we choose to respond now will define what happens next and Steve sets out how to deliver a message that engages stakeholders at the core of any organisation to enable them to respond in unprecedented ways to unprecedented times.  Learn about the blueprint of how to communicate by sharing the facts, aligning leadership to the party line, take out the emotion yet build in the humanity to run engaging campaigns that deliver a clear message and change behaviours.