Screw It Just DO It with Alex Chisnall Launching a Game Changing Drinks Company with Claire Warner
Dec 8, 2021
59:05
Welcome to Episode #398: with Claire Warner, co-Founder of Æcorn Aperitifs.
During this episode, we talk about how she launched Æcorn Aperitifs, a range of non-alcoholic aperitifs, together with her co-Founder Ben Branson and here are some highlights.
- Bitter flavors triggers the endorphin system and that's why alcoholic drinks are powerful bonding lubricant for humans.
- Forcing creativity doesn't work. Your brain needs peace and quiet to stimulate creativity and create something innovative and new.
- The aim is not be just a good brand but rather to be an impactful brand. Create meaningful contents to have meaningful connections with your consumers.
Sponsored by Molten: The investment platform for the visionaries who invent the Future.
Learn more about the contents discussed in this episode:
Connect with Claire via Instagram, LinkedIn and visit Æcorn's website here.