Olga Correia [#44]: Why Sport Must Embrace Hybrid Reality Formats Like supertri-E

Jan 21, 2025

44:09

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On today’s episode, I’m joined by Olga Correia, Host and Activation Manager at supertri.

Over the past 12 months, I’ve got to work with supertri in an advisory capacity and got to know more and more about the organisation and their unique structure operating across three core pillars; supertri League, supertri-E, and their mass-participation series By supertri.

With events hosted in vibrant cities like Neom, London, and Chicago, supertri combines innovation with a thoughtful approach to community and legacy. Alongside supertri's CEO, Michael Dhulst, who appeared on this podcast almost exactly a year ago, Olga has been at the heart of this journey, playing a pivotal role in delivering world-class events.

In our conversation, we’ll discuss how supertri adapts to the unique needs of each city it partners with, their plans to roll out more and more mass participation events, and the exciting opportunities presented by supertri-E’s hybrid reality format - with the World Championships set to take place in April - as well as much much more.

Time Stamps

2:00 - Olga’s Journey

5:00 - Shifting from Federation to Rightsholder

7:30 - What is supertri?

10:00 - Developing a Mass-Participation Offering

15:00 - The Appeal of Short-Course Triathlon

18:00 - Operating Across Different Markets (from America to Saudi Arabia)

20:00 - Impact of Hosting a supertri Event

25:00 - The Format Advantages for Cities Hosting supertri (Vs Other Triathlon Events)

27:00 - Overcoming Hosting Barriers Using supertri-E

30:00 - What is supertri-E

33:00 - Future Opportunities for supertri-E