482 - The Key Ingredient for Maximizing Discoverability
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Dec 4, 2024
Dive into the art of finding your audience in a noisy digital world! Discover the crucial 3-part plan: Discovery, Trust, and Sell. Learn how to effectively engage your target audience and the importance of collaboration in the creative community. The hosts share relatable anecdotes and practical strategies, emphasizing the role of a strong online presence. Plus, they chat about monthly events that deepen connections with listeners, celebrating teamwork and creativity!
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question_answer ANECDOTE
Surprise Gumbo
Andy J. Pizza's stepdad, a Navy chef, promised a seafood gumbo all summer.
He seemingly did no prep work, yet produced a feast, surprising everyone.
insights INSIGHT
Remarkable Work
Creative success relies on word-of-mouth marketing, not constant self-promotion.
Make remarkable work that resonates deeply with your target audience.
insights INSIGHT
Deep Connection
Art spreads through deep connection with a target audience, not broad reach.
Focus on a specific group and tap into their shared "common sense" of taste.
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Seth Godin's "Be Remarkable" emphasizes the importance of standing out in a crowded marketplace. It argues that in today's world, simply being good isn't enough; businesses and individuals need to be remarkable to capture attention and build a loyal following. The book provides practical strategies for creating remarkable work and experiences, focusing on the power of storytelling and connecting with customers on an emotional level. Godin encourages readers to break free from conventional thinking and embrace creativity and innovation to achieve lasting success. Ultimately, the book inspires readers to create work that is not only memorable but also makes a positive impact.
Episode 4/4 of The Journey of The True Fan Series
How do you find an audience for your work?
Does it feel like you're sat quietly with your fishing rod, just waiting patiently for something to bite?
Have you really considered what you're hoping to catch and how best to get its attention?
In this episode we explore the DISCOVERY of the 3 part plan: Discovery, Trust and Sell.
We get into the essential purpose of your website too!
Miro is a collaborative virtual workspace that syncs in real time for you and your team so that you can innovate an idea into an outcome seamlessly - Miro | The Innovation Workspace