Marketing Vanguard Community Intelligence and the Future of Reddit Marketing: Insights from Roxy Young, CMO of Reddit
What if you could tap into 20 years of authentic consumer conversations to transform your marketing strategy?
In this special Cannes edition of Marketing Vanguard, host Jenny Rooney sits down with Roxy Young, CMO of Reddit, to explore the power of community intelligence and why brands need to embrace authentic engagement. From Reddit's evolution as a marketing platform to their groundbreaking AI-powered insights tools, this conversation reveals how marketers can harness the power of genuine community feedback. Tune in to discover why Reddit's unique approach to brand safety, open communities, and real consumer dialogue is driving 60% year-over-year revenue growth and changing the future of marketing.
What You'll Learn:
- How Reddit transformed from 9 people with no space to a marketing powerhouse hosting 4,000+ visitors at Cannes
- Why Reddit is fundamentally different from social media and what that means for your marketing strategy
- The three-layer brand safety approach that protects your brand while maintaining authentic community engagement
- How to turn negative brand conversations into powerful customer wins
- Reddit's game-changing Community Intelligence platform that delivers insights in minutes instead of weeks
- Why being the 6th most searched term on Google makes Reddit conversations crucial for your brand
- The evolution from Don Draper-style messaging to brave community marketing that requires giving up control
Stream the new episode below and subscribe on Apple Podcasts or find it on Spotify
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