Asia Tech Podcast recorded an interesting conversation with Dr Amy Gershkoff Bolles, Global Head of Digital & Emerging Technology Strategy at Levi Strauss & Co. Levi Strauss & Co. is one of the world's largest brand-name apparel companies and a global leader in jeans wear.

Some topics discussed by Dr. Amy:

• The compulsory elements put in place at Levi Strauss & Co. to try and create the most personalised and relevant experience for each customer
•  Levi Strauss & Co’s digital transformation and how the continued drive of innovation has enabled Levi's to have a long-standing history
• The two factors that can be found in companies that have a long-standing history that allows them to stay relevant
• The importance of taking the time and energy to understand and build a proper framework
• Why AI and data are critical components needed for digital transformation

Some other titles we considered for this episode:

1. The Outreach Needs to Be Targeted to Feel Personalised
2. Continuing the Relevance
3. The Driver Is Always the Customer
4. Successful Innovation Is Focusing on a Few Fundamental Pillars

This episode was produced by Stephanie Ng.