Yale Anthropologist Lisa Messeri spent a year doing field work in Los Angeles in 2018 studying the political ecology of the VR community, and will be releasing her landmark book called In the Land of the Unreal: Virtual and Other Realities in Los Angeles on Friday, March 8th. It's the best book about the culture of VR that I've read so far as it is pulling in many insights from Science and Technology Studies (STS), anthropology, social sciences, sci fi, pop culture, and philosophy. Making claims about reality is daunting for any working scholar in the 21st Century, and Messeri uses the feeling of "unreality" as a analytical tool to analyze not only virtual reality, but also the fracturing nature of our political context, but also the unreality of Los Angeles as the factory of dreams and façade-like architecture that blurs the boundary for what's deeply real vs what's surface scaffolding enough to transport you into another reality. Messeri uses the framing of fantasy to interrogate a number of claims being made by the VR community circa 2018. Fantasy by her definition could include both positive aspirational dreams, but they could also turn out to be deluded illusions. I personally prefer the using the phrase of potential since it is a bit more neutral for me, and includes both the promising positive potentials as well as the more perilous negative potentials. But she splits her book into three parts the Fantasy of Location exploring the unreality of Los Angeles as well as how VR transports you into another world per Mel Slaters place illusion. The second part is the Fantasy of Being deconstructs the VR as the ultimate empathy machine per Chris Milk's infamous 2015 TED Talk. Then the third part explores the Fantasy of Representation with the aspirations of the LA VR community to create a more diverse and equitable ecosystem that transcends the bias and power dynamics of Silicon Valley. In each one of these three sections, Messeri uses case studies and follows specific individuals over time to see whether or not some of these aspirations and potentials end up becoming grounded into physical reality, or whether they end up collapsing into a more deluded illusion. I was inspired to dig into my backlog of 800+ unpublished Voices of VR podcast episodes to publish some interviews that I conducted between 2017-2019 featuring some of the main characters and protagonists featured in Messeri's book: Marci Jastrow is featured in Chapter 3 letting Messeri become a scholar-in-residence at Technicolor Experience Center Carrie Shaw of Embodied Labs is featured in Chapter 5, and radically opens up her business to Messeri to study Jackie Morie is featured in Chapter 6 as Messeri deconstructs some of the gender essentialist claims that VR is a medium that's a natural fit for women. And Joanna Popper is featured in Chapter 7 as Messeri breaks down the unique pathways into emerging technology that she was noting as an interesting trend from an anthropological perspective. I had a chance to read through an advanced copy of In the Land of the Unreal: Virtual and Other Realities in Los Angeles, and it's already started to make a huge impact on the way that I think about the many dimensions of unreality in our present day realities ranging from the surreal experiences of VR presence to the fractured reality bubbles of our political discourse to the ways in which techno-utopian solutionism can impact the philosophies that are driving how technologies like AI are developed aspiring towards speculations of Artificial General Intelligence or Artificial Superintelligence. I even started applying Messeri's unreality analytic to make sense of some of what Alvin Wang Graylin was saying in our discussion about Our Next Reality. I said, "I found myself is this kind of unreality of a potential imaginal future of this post-scarcity, post-labor context where all of our problems have been solved,