

From 'rizz' to 'unalive': How social media algorithms are changing the way we talk
Jul 15, 2025
Join Meghan McCarty Carino as she chats with Adam Aleksic, aka Etymology Nerd, a linguist and social media influencer. They delve into how algorithms are transforming language, giving birth to terms like 'unalive.' Adam discusses the playful nature of 'algospeak' and its rapid evolution through platforms like TikTok. He highlights the role of influencers in shaping these trends and the impact of digital communication on language diversity. It's a fascinating look at how our words are adapting in a world driven by social media.
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Algospeak's Evolution and Impact
- Algospeak began as euphemisms to bypass social media censorship, like using "unalive" instead of "kill."
- It now affects all aspects of speech, from word origin to popularity and spread speed, shaping online communication dynamics.
How Algorithms Shape Language
- Algorithms drive language by censoring words, rewarding attention-grabbing content, and amplifying in-groups and memes.
- This creates rapid language change and new ways for people to relate and engage online.
Algorithms Fuel Rapid Language Trends
- Algorithms reward rapid shifts in attention, encouraging influencers to quickly spread trending words.
- This causes a positive feedback loop, accelerating how fast language trends emerge and spread.