3x Reduction In Churn with Emily González-Cebrián Lombán, Co-founder and CEO of Froged

One of the most difficult challenges in building a SaaS product is understanding your user and putting yourself in their shoes. But when you are at the same time the user and the developer, the final result might become a hit.

Let's see what that looks like in real life. For that, we invited Emily González-Cebrián Lombán, Co-founder and CEO of Froged, to share her story behind building a SaaS product that helps other SaaS subscription businesses succeed.

In this episode, we discuss:

• How does Froged help SaaS businesses solve conversion and churn problems?
• How can SaaS businesses manage churn?
• Why should you constantly look for feedback as you develop your SaaS product?
• What does human power technology mean?

A Problem-Solver for Subscription-Based SaaS Businesses

Froged is a SaaS product that focuses on customer success and support. The platform solves two main problems. One is converting users from free trials to paying customers, and the second is reducing the churn rate.

The economy, in general, has been transformed into a subscription economy. So we are driving super fast towards this subscription economy where all businesses become platforms where they deliver subscriptions - Emily González-Cebrián Lombán

Launching, Testing, and Getting Feedback

When launching the MVP, Emily and her team wanted to test and receive honest feedback from the market on every functionality they were developing. One way to do that is to launch your product in AppSumo, which can also help you find the product market fit.

Whenever you create something like your baby and your own self. And you have to make sure that you don't attach yourself to that idea or to that project so that you're able to receive feedback - Emily González-Cebrián Lombán

Managing the Churn

Churn is one of the metrics that show how long your business can last. A subscription-based business grows by attracting new clients but also helping the clients you already have grow with you. A high churn rate indicates that you are losing money fast and not delivering what the market expects from you.

You don't need to fight against churn, but to work proactively not to have it - Emily González-Cebrián Lombán

Powering People

People are the most valuable asset you have in your SaaS company. As your business develops, people realize things that allow them to have the lifestyle they want and be surrounded by the desired environment. Address these areas to maintain a positive culture and work environment people will love being a part of. 

We always say that we are a human power technology - Emily González-Cebrián Lombán

For more interviews from the SaaS Origin Stories podcast, check us out on Apple, Spotify, or your favorite podcast player!