Aliya Itzkowitz and Sam Gould discuss the potential of multimodal AI and AI agents in publishing. They explore use cases of multi-modal AI in publishing, the importance of unique content, the role of AI in journalism, and the potential of AI in personalized morning messages.
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Quick takeaways
Multimodal AI can interpret images and provide rich information, offering opportunities for user engagement and internal efficiency in the publishing industry.
AI agents have the potential to revolutionize how publishers interact with software and provide tailored user experiences, increasing efficiency and productivity.
Deep dives
The Rise of Multi-Modal AI in Publishing
Multi-modal AI is becoming a game-changer for publishers in 2024. Instead of generating new content, it focuses on interpreting images and providing rich information. This can be used for image description, recommendations, and conversion between formats. While these models are still not widely known or understood, there is a great opportunity for businesses to leverage them for user engagement and internal efficiency.
Creating Unique User Experiences with AI
Publishers are encouraged to think creatively about user interfaces and experiences to become destinations for their audience. Personalization of content formats and tailoring articles to specific user tones are examples of innovative approaches. Applying user-centric design thinking and incorporating responsible AI guidelines, such as those from Google's AI UX lab, can help create unique and differentiated user experiences.
The Potential of AI Agents in Publishing
AI agents, intelligent systems that autonomously take actions to achieve goals, offer exciting possibilities for publishers. These agents can perform complex tasks like scraping competitor prices or creating code autonomously, increasing efficiency and productivity. While still an emerging field, AI agents have the potential to revolutionize how publishers interact with software and provide tailored user experiences.
Staying Informed in the AI World
To stay up-to-date with AI advancements, it is essential to follow thought leaders, read insightful pieces on platforms like Medium and LinkedIn, and engage in conversations with industry professionals. Cultivating a fluff detector to sift through promotional content and utilizing recommendation algorithms from platforms like Twitter can help filter high-quality information. Additionally, exploring practical tutorials on sites like Reddit and GitHub can provide hands-on learning experiences.
Aliya Itzkowitz and Sam Gould from FT Strategies join Nikita Roy to discuss the capabilities of multimodal AI and AI agents within the publishing industry. Discover further insights and practical examples of these technologies in the Newsroom Robots newsletter, featuring insights from host, Nikita Roy.
Aliya is a Manager at FT Strategies where she has consulted over 30 publishers across Europe, Asia, Africa and North America. Her work focuses on the critical shifts facing publishers today, including rethinking revenue models and understanding how to leverage AI. Before the FT, she worked at Dataminr, bringing AI technology to newsrooms, and at Bloomberg as a journalist. Aliya has a BA from Harvard University and an MBA from the University of Oxford.
Sam is a data scientist at FT Strategies and has worked in consulting, helping clients to solve strategic business challenges using data. He has helped organizations in both the public and private sectors, from tech to healthcare to consumer products, define their AI roadmaps and strategies. He has also worked as a data scientist, designing and building data and AI systems. Sam designed the FT Strategies AI Design Sprint methodology working in partnership with the Google News Initiative.