Running With Wolves

The Black Friday Blueprint: The Secret to Selling Out & How I made $300K In 30 Days Last Black Friday

Sep 1, 2025
Many business owners miss out on Black Friday sales by waiting too long and overselling discounts. Discover essential strategies for early marketing that can turn this shopping holiday into a month-long sales bonanza. Learn the secrets of creating urgency, FOMO, and momentum before the big day. The importance of focusing on a single key offer is emphasized, along with personal success stories that showcase effective audience engagement. Avoid common pitfalls and harness a strategic approach to maximize your sales potential.
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ANECDOTE

How Savannah Made ~$300K In 30 Days

  • Savannah Jordan made just under $300K in 30 days using her Black Friday strategies without new offers or heavy discounts.
  • She credited selling the solution, building hype, and strategic early planning.
ADVICE

Start Black Friday Marketing Early

  • Start your Black Friday marketing in early November, not the week of Black Friday.
  • People decide who to buy from by Thanksgiving, so get on their radar early.
ADVICE

Sell The Solution Before The Discount

  • Lead with the solution and outcome, not the discount, to avoid training discount-only buyers.
  • Use price cuts as urgency or cherry-on-top, not the core selling point.
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