Making Sense of Martech #48 | Michelle Songy on the problem with PR, building a media marketplace and getting publicity
A conversation with Michelle Songy.
In this episode, I'm joined by Michelle Songy. Michelle is a startup founder, company executive and innovator in the space of media and technology. Michelle is the founder and CEO of Press Hook one of the first media relations platforms that connects media to brands and publicists at scale. Prior to founding Press Hook, Michelle founded Cake, a mobile payments platform for restaurants that was acquired by American Express. Michelle has also worked in finance at Coca-Cola and is an investor with a variety of funds.
In this episode, we talk about the problem of public relations, why companies want media attention, building a two-sided marketplace in media, what journalists really want and the impact of generative AI tools on the media industry.
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