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The NewsWorthy
Special Edition: Streaming in 2024 – Ads, Live Sports, Movies & More
Jan 27, 2024
Renowned industry expert Dan Rayburn discusses trends in streaming services, including the rise of ad-supported plans, frustration of sports fans with fragmented content, licensing deals' impact on viewership, and the differences between pay TV and streaming platforms.
19:57
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Quick takeaways
- Consumers need to prioritize their content preferences and decide which streaming services are worth paying for in order to navigate the increasing complexity and cost of the streaming industry.
- Streaming live sports has become frustrating for fans who now have to subscribe to multiple services and face technical limitations, resulting in a less reliable viewing experience compared to traditional broadcast TV.
Deep dives
Rising Prices and Confusion: The Complex World of Streaming Services
The streaming industry has become increasingly confusing for consumers due to the wide array of options available. While there are varying statistics on the number of services the average consumer has, this choice and complexity have made it essential for consumers to prioritize their content preferences and decide which services are worth paying for. Furthermore, the initial expectation that OTT services would be cheaper and offer more flexibility than cable TV has been proven wrong, with streaming services raising prices and even offering ad-supported plans that require additional payment for ad removal.
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