In this episode, I break down one of the most underused growth tools for small-group gyms: running simple in-person seminars for your members and local community.
You’ll learn:
- Why a 45–60 minute workshop positions you as the local expert
- How seminars boost retention, referrals, and warm lead flow
- Topic ideas that work for parents, over-50s, and youth athletes
- How to turn attendees into trialists without feeling salesy
- Practical tactics for getting both members and non-members to show up
- What to offer at the end to convert warm interest into real sign-ups
If you want a low-cost, high-trust way to grow your gym without relying on ads or algorithms, this episode shows you exactly how to do it.
