Future Fuzz - The Digital Marketing Podcast Ep. 108 - Behind the Curtain at Veed.io - Samuel Beek
In this episode of Future Fuzz, Justin sits down with Samuel Beek, Chief Product Officer at Veed.io, to discuss how product-led growth, a culture of rapid iteration, and accessible AI tools are reshaping the video creation landscape. From building with speed to scaling a global video editing platform, Sam dives into Veed’s mission to make high-quality video content creation effortless for everyone - from beginners to power users.
Sam also shares candid insights about the realities of building in public, the rising trend of vertical and ultra-short videos, and the trade-offs of integrating generative AI tools for scaling personalization and efficiency.
Guest Bio
Sam Beek is the Chief Product Officer at Veed.io, a fast-scaling video creation platform trusted by creators, marketers, and businesses around the world. With a background in engineering and product development, Sam brings a practical and passionate approach to building intuitive, accessible tools for video production.
His journey spans failed startups, a stint at Sean Parker’s Airtime, and ultimately leading Veed's product team through rapid growth and technical innovation. Sam is known for his candid product storytelling on LinkedIn and his commitment to democratizing video creation through AI and user-friendly design.
Takeaways
- Build Fast, Share Often: Sam emphasizes the power of transparency and feedback by shipping quickly - even if imperfect - and iterating in public.
- AI Drives Monetization and Access: Advanced AI features often serve as premium unlocks but are designed to make high-end tools accessible to non-tech users.
- Authenticity > Polish: Users respond more to honest, spontaneous content than to overly produced videos.
- Short, Vertical, Fast: Social video trends lean heavily toward short-form, vertical formats optimized for mobile attention spans.
- AI + Human = Future of Content: Purely AI-generated content still lacks emotional resonance, but blended approaches show promise.
- Lip Sync Editing Is Here: Veed’s new AI Rephrase tool allows subtle word replacements in video without full reshoots.
Chapters
00:00 - Welcome to Future Fuzz
01:20 - Intro: Sam Beek and Veed.io
03:05 - Getting Recognized from LinkedIn Videos
04:30 - Product People Creating Content
05:12 - Transparency and Building in Public
06:29 - AI Features and Access for Free vs Paid Users
07:26 - Sam’s Journey from Engineering to Product
09:00 - Working with Sean Parker at Airtime
10:29 - Why Sam Took the Risk to Join Veed
10:57 - Philosophy Behind Veed’s Product
12:40 - Asking the Right Product Questions
13:43 - Trends: Shorter, Vertical, Reused Content
15:39 - Will Video Consumption Reverse to Long-form?
17:13 - Fully AI-Generated Videos: Future or Fad?
19:26 - The Power of Spontaneity in Video
20:24 - AI Use Cases: L&D and Scaling Content
21:41 - What’s Coming Next at Veed
24:25 - AI Rephrase and Lip Sync Editing
25:42 - Monthly Product Launches & Live Q&A
26:22 - Wrap-up and Where to Follow Sam
Follow Sam Beek on LinkedIn here
Follow Justin Campbell on LinkedIn here