The Jack Moses Podcast #17 - Dakota Robertson - Growing an Audience, Authenticity, and Being a "Chad"
Jan 25, 2023
Dakota Robertson, a writer on social media who founded a social media marketing agency, shares his journey to building a large following. They discuss authenticity on social media, dealing with criticism, the future of creative work, building a personal brand, and the tribalism in politics.
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From Hustles To Breakthrough On Twitter
- Dakota describes jumping between side-hustles until Twitter gave him direction and mentors.
- Seeing friends hit big income milestones shattered his beliefs about what was possible online.
Prioritize Freedom Over Maximum Revenue
- Reflect on your values and refuse offers that cost your freedom or happiness.
- Say yes to grow early, then learn to say no to preserve what matters to you.
Use One Skill As Leverage To Pivot
- Use an early offer as leverage: money, skills, and credibility compound into new opportunities.
- Ghostwriting taught Dakota writing and branding skills he can redeploy into scalable coaching.