Bloomberg Intelligence Under Armour Sinks as Tariffs, Sputtering Sales Hit Outlook
4 snips
Aug 8, 2025 
Tom Orlik, Bloomberg Economics Chief Economist, dives deep into the intriguing world of the natural rate of interest and its economic implications. He discusses how historical trends shape current borrowing costs and monetary policy decisions. The conversation touches on the structural shifts and demographic factors influencing future rates, providing a thought-provoking perspective on the economy. With insights into how these factors affect businesses, this episode is a must-listen for anyone curious about the complex interplay between economics and everyday life.
AI Snips
Chapters
Books
Transcript
Episode notes
Tariff Hit Damages Turnaround
- Tariffs will raise Under Armour's costs by about $100 million this quarter.
- Poonam Goyal says the charge forces sales and profit guidance down.
Full-Price Strategy Clashes With Promotions
- Under Armour is pushing full price while peers heavily discount inventory.
- Poonam Goyal warns customers will choose discounted Nike over UA, hurting sales.
Rebranding Won't Happen Overnight
- Under Armour can launch premium lines but brand perception won't flip quickly.
- Poonam Goyal says repositioning the brand will take time and consistency.
