In this episode of All Business with Jeffrey Hayzlett, we step into the world
of a marketing heavyweight who’s shaped some of the most dynamic brands on the planet. Helena Verellen, CMO of The Second City, has led marketing at Audible, WWE, Sony Music, and more, and she’s done it by mastering the art of storytelling, listening to the customer, and moving fast when the audience moves faster.
From the agility of live WWE events to the legacy and satire of The Second City, Helena breaks down what it means to build brands that entertain, engage, and evolve. We talk global brand expansion, data-driven creativity, improv-inspired corporate training, and how CMOs can use AI without losing the human spark.
If you want to understand how bold ideas scale or what it looks like when creativity meets real strategy, this conversation is your ringside seat.
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All Business with Jeffrey Hayzlett