The Irrational Mind | With Kristen Berman
How Did Lyft Change The Way We Ride?
Mar 22, 2022
Kira Wampler, a product launching expert, discusses her time at Lyft and the brand's philosophy of treating better. She shares insights on the successful Undercover Lyft program and the incentives that built trust with new drivers. The implementation of a tipping system and the complexity of Lyft's choice architecture are also discussed. Kira's current efforts in the healthcare sector and the work of Jasper, a smart planner for cancer care, are explored too.
48:58
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Quick takeaways
- Treating drivers better was a core principle behind Lyft's success, resulting in driver retention and a positive rider experience.
- Lyft implemented incentives that not only provided financial rewards but also created a sense of dignity and respect for drivers.
Deep dives
Understanding the Power of Behavioral Science in Changing User Behavior
In this podcast episode, Kristen Berman, co-founder of Irrational Labs, discusses how companies have successfully used behavioral science to influence user behavior. She emphasizes that people don't always act rationally and explains how leveraging behavioral insights can increase user health, wealth, and happiness. The podcast aims to demystify the psychology of decision making by exploring real-world examples shared by visionary leaders in various industries.
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