Up Next In Commerce Why Marketing and Ecommerce Go Hand-in-Hand If You Want to Increase Your Digital Prowess
Apr 12, 2022
36:38
Can something as small as changing the color scheme on your website lead to exponential growth? Well, it’s not quite that simple, but according to Sheila Erickson, Vice President, Marketing and E-Commerce at Slumberland Furniture, making basic, obvious changes is the key to unlocking a much larger opportunity to grow in all areas.
Tune in to learn:
- What it takes to grow ecommerce sales and conversion rates. (2:00)
- How to implement a test-and-learn strategy. (4:00)
- How to connect to a younger generation or a new demographic. (10:15)
- What kinid of tech stack works best and how does it lead to more data and insights? (13:10)
- How should smaller companies be thinking about research and growth opportunities? (20:00)
- What’s overhyped or underhyped in the digital world? (34:30)
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