
The Two Matts Reeves flunks it
Nov 4, 2025
The chancellor's recent statement left many scratching their heads as the hosts dissect its unclear messaging and the timing of the press conference. They debate the Labour party's tendency to focus on blame rather than policy ownership. A new campaign, Read Against Racism, is introduced, emphasizing how reading can foster empathy and combat bigotry. The discussion highlights the challenges of race reporting in media and calls for clearer communication in addressing societal issues. Heroism in crises and the importance of mental health support are also explored.
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Pre-Budget Statement Came Off As Panic
- Rachel Reeves' Downing Street statement before the November budget came across as panicked and unclear.
- Matt Kelly and Matt d'Ancona argue it failed to communicate to ordinary voters and served markets more than people.
Debt Message Lacked Relatable Context
- The hosts say the Chancellor conveyed the scale of debt but not relatable context for voters.
- They warn technical jargon like "supply-side" alienates ordinary people and undermines trust.
Control Messaging With Scripted Formats
- Do control high-stakes messaging with scripted formats rather than ad-hoc press Q&As.
- Use prepared broadcasts and empathetic lines like "I get how people feel" to manage backlash.


