In this episode of Let's Talk ABM Declan chats to Neil Berry, Head of Global ABM & DBM for FSI at Atos. Neil talks about their One-to-one ABM strategy and why it is all about giving your customers the best of you.
Here's what they cover:
- Atos’ approach to One-to-one ABM
- How to build strong Sales and Marketing alignment
- What constitutes an ABM Center of Excellence
- Advice on how to succeed at Account-based Marketing
