One of the best ways to scale your agency is to disconnect your time from the money you earn. There are several ways to do this (I’ve spoken about value pricing many times before, for example) and today we are going to be talking about productising your business: what this means, how to do it and the various steps along the journey.
Timestamp
02:00 Introduction to today’s guest, Julia Chanteray
02:17 How Julia’s business is changing and starting Adventures IN Products
02:54 Let’s start with the typical journey a business owner goes on and the roadblocks they hit along the way, and how it can easily get out of control!
06:40 What are the 2nd set of stumbling blocks as the agency starts to grow?
08:40 The importance of the business owner ‘getting out of the way’
10:18 Why have you decided to specialise to help businesses productise?
10:40 What does productising your business mean?
12:34 Can you give us some examples of a productised business?
15:50 You are either a PRODUCT business or a RELATIONSHIP business
16:54 Tell us about your programme and some of the members who have joined.
19:25 How do you work out what your product should be?
21:04 How to avoid shiny new object distractions
21:44 What are the biggest challenges people have on their productisation journey?
23:08 You can take a horse to water, but you can’t make it drink!
24:29 There is no such thing as passive income
25:30 A typical member who is part of Julia’s programme
26:45 If you could go back in time and give your younger self, just starting out in business, a piece of advice what would it be?
Quotations
“If you are clever, you start building some kind of product that breaks the relationship between how they spend their time and how they make their money” - Julia Chanteray
“As a coach, you can take a horse to water but you can’t make it drink!” - Rob Da Costa
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