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Money Talks: Glossier’s Glamorous Girl Boss
Jan 9, 2024
In this episode, Felix Salmon sits down with Marisa Meltzer, author of Glossy: Ambition, Beauty, and the Inside Story of Emily Weiss's Glossier. They discuss Glossier's origins and rise as a millennial beauty brand, the intersection of feminism and the beauty industry, and the challenges of scaling the brand. They also touch on Glossier's experiment with Glossier Play, the future of the company, and their personal beauty budgets and shopping habits.
39:02
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Quick takeaways
- Glossier's success lies in its ability to engage its target audience and create anticipation for new product launches through its direct-to-consumer approach and strong online community.
- Emily Weiss's journey as a female entrepreneur and her transition to the role of executive chair raise questions about her public image and the shifting dynamics of power in the beauty industry.
Deep dives
Glossier: The Millennial Brand of All Millennial Brands
Glossier has become the quintessential millennial beauty brand, catering primarily to younger millennials and Gen Z. With its direct-to-consumer approach and a strong online community, Glossier has created a brand that resonates with its target audience. It started as a blog called Into the Gloss and transformed into a beauty brand that offers products designed with crowd-sourced input. Glossier's success lies in its ability to engage its audience and create anticipation for new product launches. While competing with other beauty brands, Glossier has carved out a niche in the market and continues to thrive.
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