Beverly Flaxington is the founder of The Collaborative, which provides sales training and organizational development support for financial service firms. A firm believer that it’s not just about knowing what to do, it’s about knowing how to change your behavior to actually do it, Beverly joins the show to share the human behavioral coaching approach she takes to teach sales and how to get more comfortable selling your services.

In this episode, we discuss how to determine if a prospect is a qualifying client, as well as the right questions to ask a client to get to know them better. Listen in to hear Beverly’s advice on how to conduct a meeting with a client, the importance of getting specific about who you serve, and more.

For show notes and more visit: https://www.kitces.com/152

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