Sales Transformation #276 S2 Episode 145 - Storytelling Basics for Sellers
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HIGHLIGHTS
- The Power of Storytelling
- The Do’s and Don’ts of Storytelling
- Practice Makes Perfect
QUOTES
Collin: “The power of storytelling is extremely powerful. And if you can learn how to use storytelling in your sales process with your prospects, it can do some pretty incredible things for you.”
Collin: “People enjoy stories, right, or they wouldn't watch TV, they wouldn't go to movies. Stories are entertaining, it helps them connect with what you're saying, at a deeper level, it helps them actually remember what you're saying.
Collin: “Make sure you make the customer or the prospect in there the hero, don't make yourself or your product the hero, because they're less likely to actually believe your story in that case.”
Collin: “Make sure that you don't lose them. Okay, that's a really, really, really important piece and personalize it as much as you possibly can. Okay, in practice it so you definitely want to practice your story.”
Learn more about Collin in the link below:
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