How can a small business with limited resources ever compete with the business giants when it comes to SEO? Fortunately, it's not just about volume these days. Things like inbound links and a nice library of good content will determine the winner. And those are odds even a non betting person can get behind.
Concentrating on things like keyword research, link building, and on-page optimization will allow your business to build a marketing plan around specific keywords and phrases, that will in turn help you improve the quality and value of the content you're creating.
Jennifer Christensen and Suzette Bergeron are the brains behind Bulletin Brands. Together they have honed a mostly organic approach to how they use SEO to build their business and can testify that approximately 95% of their new business comes from organic search alone.
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The Agents of Change Digital Marketing Podcast