The State of Sales Enablement Social Sales Transformation with Brynne Tillman | Interview
Mar 28, 2022
30:41
There are hardly any topics in B2B sales that are more polarising than social selling.
Our guest in this week's episode has successfully launched high-performing social selling programs for many of her enterprise clients.
Today she will share her 8 Stages of Rolling Out a LinkedIn & Social Selling Program.
Please welcome, the CEO of Social Sales Link, Brynne Tillman!
These are some of the questions we're discussing:
- What are the steps involved in getting a social selling program off the ground?
- Do you see those activity-related KPIs are then related back to revenue down the track?
- What are the next steps after sales leaders have worked through the KPIs?
- Do you see that a lot of organisations have a clear idea where their buyers are based on the granular data available?
- What do you do once you have the tech stack sorted?
- What is the purpose of a playbook?
- How long does it typically take until sales teams see the benefits of a social selling program?
Here are some of the resources referenced in this episode.
- Connect with Brynne Tillman online: https://www.linkedin.com/in/brynnetillman/
- Connect with Felix Krueger online: https://www.linkedin.com/in/hfkrueger/
- Sales enablement resources brought to you by FFWD: https://www.goffwd.com/learn
- Claim your free Sales Enablement assessment valued at $1000: https://www.goffwd.com/podcast
- Get Magical (free app for templates): https://www.getmagical.com/
Where to find The State of Sales Enablement:
- Website (subscriber exclusives can be found here) - http://thestateofsalesenablement.com/
- LinkedIn - https://www.linkedin.com/company/the-state-of-sales-enablement-podcast/
- Apple Podcasts - https://podcasts.apple.com/au/podcast/the-state-of-sales-enablement/id1558307853
- Spotify - https://open.spotify.com/show/4ceCJYJLuCbTNbRTriOFpe?si=avn_E9EGSNu3gmHfoqJ_6g