Harnessing the Power of Twitter: How to Attract and Connect with Your Target Audience (BONUS)

E54:

Ever felt like a stranger at a party where everyone else knows each other? That's how Yong-Soo Chung felt when he first ventured onto X.

Yong-Soo Chung stepped into X with 400 followers, hoping for connections and recognition. But instead, he found himself feeling isolated and alienated. Moreover, sharing personal tales became a venture fraught with vulnerability and fear of judgment.

On today's bonus episode, host Joe Casabona (@jcasabona) unpacks Yong-Soo Chung's (@YongSooChung) journey, from feeling overwhelmed on X to successfully monetizing his hobbies. Not only does he share his story but offers golden nuggets on building relationships, the power of micro-communities, and a peek into X's future.

On today’s episode, you’ll learn:

- The Importance of Audience Engagement
- How to Build Your Audience From Scratch
- Social Media Strategies for Business Growth
- The Transformative Power of Micro-Communities

This episode is not to be missed!

***
SPONSORS:
Castmagic - Enjoy an exclusive 30% discount for your first 3 months with the code FOUNDERS30.

GrowthJet - Work with a boutique third-party logistics provider (3PL) for your e-commerce brand that'll pick, pack, and ship your orders hassle-free.

***
EXCERPTS:

Building Relationships: "It's like building those individual relationships over time that compounds." — Yong-Soo Chung (16:20)

The Importance of Audience Engagement: "The premise of the show is getting tighter because I know more about my audience. And so that's another important thing to do for people who are, I guess, podcasters is generally, like, you want to continuously hone in on your target avatar and evolve with your audience and evolve this show to serve that audience, but also serve yourself too."  — Yong-Soo Chung (40:09)

***
LINKS:
Spotted by Humphrey

JOIN: First Class Founders Premium Membership

DOWNLOAD: Hyper-Visuals For Our Episodes (Free)

***
FOLLOW / REVIEW:
- Follow
- Leave 5-star review

***
CONNECT W/ YONG-SOO:

- X
- Threads
- LinkedIn
- Newsletter

***
First Class Founders is a show for indie hackers, bootstrapped founders, CEOs, solopreneurs, content creators, startup entrepreneurs, and SaaS startups covering topics like build in public, audience growth, product marketing, scaling up, side hustles, holding company, etc.

Past guests include Arvid Kahl, Tyler Denk, Noah Kagan, Clint Murphy, Jay Abraham, Andrew Gazdecki, Matt McGarry, Nick Huber, Khe Hy, and more.

Episode you might like:

Future of Newsletters with Tyler Denk, Founder & CEO at Beehiiv

From Zero to 100K Subscribers: How to Grow Your Newsletter like a Pro with Newsletter Growth Expert Matt McGarry

...