Wantrepreneur to Entrepreneur | Start and Grow Your Own Business 1109: Turning PRESENCE into REVENUE (and unleashing the true value of content) w/ Jovana Arsenijević
In this episode of the Wantrepreneur to Entrepreneur Podcast, we sit down with Jovana Arsenijević, founder of Meliora Agency, to dive into the world of strategic content marketing and revenue-generating digital systems. Jovana is known for helping businesses turn their expertise into high-converting content that attracts, nurtures, and converts leads—without wasting time on content that doesn’t work.
Her approach is rooted in deep business analysis, audience research, and systematic growth strategies, making her a powerhouse in the marketing world. She shares insights into how 80% of a buyer’s journey happens before they even reach out and how businesses can position themselves as the obvious choice through content and learning communities.
If you’re an entrepreneur looking to improve your marketing, create a strategic content system, or even monetize your knowledge, this episode is packed with actionable insights you won’t want to miss.
💡 What You'll Take Away For YOUR Business
🚀 Why most businesses waste content efforts & how to build a strategic content system that works 24/7
🤖 How to turn your digital presence into an automated revenue-generating machine
💡 Why 80% of your customer’s journey happens before they contact you—and how to optimize for it
📝 The biggest mistakes entrepreneurs make when marketing their business (and how to avoid them!)
💰 How to monetize your knowledge through online courses & learning communities
📈 Why niching down is the key to business growth & referrals
✅ How to balance free content vs. paid content without losing revenue
📝 About Jovana Arsenijević
Jovana Arsenijević helps businesses turn their digital presence into revenue-generating systems. As the founder of Meliora Agency, she's known for diving incredibly deep into her clients' businesses—so deep that they often joke she should have an official title on their team.
Her systematic approach to growth comes from an interesting background. Before founding Meliora, she studied management and organizational sciences and led a global organization of 400+ people, developing and implementing long-term strategies, leading different teams, and managing international relations. This experience taught her something crucial: systems beat hope every time.
Today, she helps clients build six-figure learning communities, establish authority, and create lead-generation systems that work 24/7. Her upcoming book, "Your Community Needs What You Know," guides experts through building and launching successful learning communities. This co-written piece is the culmination of her experience helping experts build profitable learning communities.
🎯 Jovana’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs
“Find one thing you're exceptionally good at, focus on one target audience, and serve them exceptionally well. The referrals and business growth will follow.”
💡 Actionable Takeaways
✅ Map out your customer’s journey—what do they need to see before they contact you?
✅ Create strategic content that speaks directly to your audience’s pain points and solutions
✅ Use content marketing to pre-sell your services & establish credibility
✅ If you’re an expert, consider launching a learning community or course to monetize your knowledge
✅ Make your marketing about your audience—not just about your business
🔗 Links & Resources