AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Unofficial Partner Podcast
UP365 Inside the £250million Two Circles sale
Jan 16, 2024
The sale of Two Circles for £250 million is the big news in the sports industry, highlighting how the finance community values professional sport. Two Circles has long-term partnerships with iconic sports properties and has diversified its services. The podcast explores Charterhouse's investment approach, analyzes the growth of Two Circles, discusses improving fan engagement, the impact of the acquisition of TRM, and future growth plans in sports sponsorship.
44:34
AI Summary
Highlights
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- The sale of Two Circles for £250 million highlights the increasing recognition and valuation of the sports industry by the finance community.
- Two Circles' strategic approach in diversifying its services through acquisitions and joint ventures accelerates the commercial growth of sports marketing and expands its reach.
Deep dives
Two Circles sale: Valuing the company and the future of professional sports
The recent sale of Two Circles, a sports marketing group co-founded and led by Gareth Bauch, highlights the growing valuation of the company, reaching £250 million or $317 million. This sale underscores the increasing recognition from institutional investors of the future potential and value of the sports industry. The financing community sees professional sports as a lucrative investment opportunity. This influx of capital is ushering in a new capitalist era, which, if done well, can be beneficial for sports fans and the industry as a whole. The growth of the sports industry is not solely dependent on the established giants, such as the NFL or Premier League, but also on the ability to be fan-centric and create better experiences and products. Two Circles has taken a strategic approach to this and has diversified its services through acquisitions and joint ventures with industry leaders, further accelerating the commercial growth of its properties and expanding its reach in sports marketing.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode