An Inside Look at Starbucks’ Web3 Journey with Adam Brotman

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In the second part of our Web3 August take-over, Adam Brotman, Co-Founder and Co-CEO of Forum3 and Hive3, joins Tareq Nazlawy, President of Science Magic Studios, to take an inside peak at Starbuck’s latest Web3 project, Odyssey. From his time as Chief Digital Officer at Starbucks to being Co-CEO at Jcrew, Adam breaks down the power of loyalty programs and the ways in which Web3 is perfectly suited to accelerate those initiatives while naturally growing (brand-based) communities. Recorded on July 28, 2023.

CHAPTERS

1 Adam's Journey into Web3 00:26

2 Starbucks and Web3 0:12:22

3 Onboarding Non-Crypto Enthusiasts 0:29:48

4 Scaling Out the Web3 Experience 0:46:40

5 Final Thoughts 01:02:35

For more on Hive3, a first-of-its-kind competitive AI League powered by Forum3, visit: https://www.hive3.ai

For more on Science Magic Studios visit: sciencemagicstudios.xyz

Twitter: @adambrotman

LinkedIn: linkedin.com/in/adambrotman

Twitter: @tareqnazlawy

LinkedIn: https://www.linkedin.com/in/tareqnazlawy/

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