Companies To Watch: Can Hasbro win Christmas in a digital world?

As Christmas approaches, few companies feel the pressure quite like toy makers, and Hasbro sits right at the centre of the festive season. From Monopoly and Scrabble to Nerf and Transformers, the company’s brands are Christmas staples in households around the world.

Dan Koh and Ryan Huang look at what this holiday season could mean for Hasbro, what toy and board-game sales reveal about consumer confidence, and why Christmas can make or break the year for the company.

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