Lessons from Selling a Startup to Box

The speaker shares his experience of selling his startup, Crayo, to Box. The journey started with the founding of Crayo, a project focused on idea sharing and collaboration. After a challenging period of trying to raise funding, the Crayo team realized the value of their technology and pivoted towards offering partnerships to companies that needed their document conversion and player technology. Ultimately, they received acquisition offers from three companies, and after evaluating the pros and cons, they decided to go with the company that aligned best with their culture and long-term vision. This experience taught the importance of focusing on the future rather than the immediate monetary gain, optimizing for culture fit, and being transparent with the team.