The SportsGrad Podcast #229: How to sell sponsorship in the MLS with Jordan Iannuzzi
“Was I confident from the beginning, No! But you learn to get gritty and where to find those deals”
Jordan Iannuzzi, Senior Manager of Corporate Partnerships at the New York Red Bulls (MLS) is on the pod to share his story.
Look out for his journey working in the MLS, MLB and NBA, leveraging volunteer experience, understanding the sales cycle, what a day in Commercial Sales looks like.
Tune in for an insight to selling sponsorship in the biggest sports market in the world!!
Jordan’s experience:
- Corporate Partnerships at New York Red Bulls
- Premium Partnership at Brooklyn Nets
- Advertising at Time Out magazine
- Sponsorships & Commercial Revenue at MLB
- First job at La Crosse Loggers
We cover:
(04:04) - Community Update
(07:25) - Welcome Jordan
(10:11) - Quick Fire Questions
(16:39) - What do you enjoy most about Commercial Sales in Sports
(20:56) - “What partnerships are you particularly proud of?”
(27:09) - How did Jordan “Sell” himself while progressing from one job to another
(33:00) - 3 key skills used in Jordan’s role
(41:19) - What a day in the job looks like for Jordan
(45:13) - The not-so-fun parts of a corporate sales
(54:59) - ASK SPORTSGRAD
Additional episodes you might enjoy:
#57 - Armaan Aluwahlia (Kansas City Chiefs) - How curiosity & persistence led to the super bowl
#153 - Michael Wolfert (Cincinnati Bengals) - Behind the scenes of the Super Bowl
#171 - David Pryles (Hockey Australia) - How to make an immediate impact as the new CEO
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This episode is brought to you by Deakin University, the Official Education Partner of The SportsGrad Podcast. Find out why their Master of Business in Sport Management is not one of, but the best one in Australia ranked at #1 at www.deakin.edu.au
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