The Church Office Collecting Data for Mission
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Aug 22, 2025 John Truscott, a data collection expert and friend of The Church Office, discusses the importance of using data for mission-driven decisions. He shares top tips for effective data collection and insights from the Quiet Revival report. The conversation explores church attendance metrics, data-driven growth strategies, and the impact of grassroots initiatives on community support. Truscott also highlights the significance of bridging generational gaps in congregations and evolving trends in church giving, emphasizing genuine discipleship and engagement.
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Use Local Data For Mission
- Churches often collect statistics because they're required to, but rarely use them for local mission planning.
- John Truscott urges churches to mine existing data for actionable local insights rather than only sending figures to the diocese.
Interview Exiting Members
- Do interview people who leave your church to learn why they left and identify fixable causes of attrition.
- Stop the leaks by addressing common reasons people move to other churches or stop attending.
Look Beyond Raw Attendance
- Growth numbers must be adjusted for population changes and events like COVID to be meaningful.
- Age profile trends reveal deeper health issues than raw attendance figures alone.