How I've Turned My ADHD Into a Personal Branding Superpower

If you’ve ever worried that ADHD—or any difference—might hurt your credibility, this episode is for you. I’ve learned that the traits that make me different are the very ones that make my brand magnetic.

Yes, there are days when it feels like I have 15 tabs open in my brain and someone keeps hitting refresh. But over time, I’ve realized that while ADHD can sometimes show up as scattered, distracted, or inconsistent, it also comes with incredible strengths. Creativity, energy, hyper-focus, and the ability to connect dots others don’t always see are all part of my personal brand. ADHD isn’t something I suffer from—it’s part of who I am.

In this episode of Branding Room Only, I share how I reframed ADHD as a superpower, built the systems I needed, and turned it into a core part of my personal brand. I’ll walk you through the strategies and tools I rely on—from support networks to checklists and workflows—and introduce my ADHD framework: Awareness, Discipline, Honesty, and Distinction. It’s a practical guide to using difference as a source of strength.

Whether you live with ADHD, love someone who does, or simply want to better understand how neurodiversity can shape a personal brand, you’ll leave this episode with strategies to reframe challenges, amplify what sets you apart, and own your brand authentically.

1:07 – Reframing ADHD as a unique brand aspect, not a liability

1:57 – How I navigate my ADHD with strategy and support

3:30 – How ADHD impacts your personal brand intentionally or unintentionally

4:05 – My ADHD framework to protect and enhance your brand

6:30 – Final takeaways if you or someone you know is neurodiverse

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Sponsor for this episode

This episode is brought to you by PGE Consulting Group LLC.

PGE Consulting Group LLC empowers individuals and organizations to lead with purpose, presence, and impact. Specializing in leadership development and personal branding, we offer keynotes, custom programming, consulting, and strategic advising—all designed to elevate influence and performance at every level.

Founded and led by Paula Edgar, our work centers on practical strategies that enhance professional development, strengthen workplace culture, and drive meaningful, measurable change.

To learn more about Paula and her services, go to www.paulaedgar.com or contact her at info@paulaedgar.com, and follow Paula Edgar and the PGE Consulting Group LLC on LinkedIn.

You know I love conferences. They're where credibility, connections, and opportunities collide, but showing up isn't enough. That's why I created Paula's Playbook: Engage Your Hustle - Conference Edition.

Check it out at paulaedgar.com/digital-products and get ready to stop blending and start branding at conferences.